# Amazon Ads

> Sponsored product, brand and display ads across Amazon

Market: Worldwide
Main language: en
Traffic rank (Tranco): #26
Kind of site: marketplace
Topics: Business, Marketing
Last updated: 2026-08-30

## Best for
- Prime Video ads: awareness. Streaming TV ads in Prime Video, targeted with Amazon's shopping signals, for brands that want TV reach tied to people who buy.
- Shopping results: sales · consumer goods. The ad sits on the shelf itself, beside the Buy button, in front of people searching Amazon for a product — for brands that sell on Amazon.

## Ad spots
- Amazon DSP — Responsive display ad · bought via: Self-serve
- Amazon Live — Sponsored product listing · bought via: Self-serve
- Brand Innovation Lab — Responsive display ad · bought via: Sales team, Direct
- Branded experiences with Alexa — Audio streaming ad · bought via: Sales team, Direct
- Device ads — Streaming service home-screen ad · bought via: Sales team, Direct
- Display ads with video — Out-stream video ad · bought via: Self-serve
- Fire tablet Sponsored Tiles — Streaming service home-screen ad · bought via: Sales team, Direct
- Fire TV Custom Content Row — CTV pre-roll · bought via: Open auction
- Fire TV Feature Rotator — CTV pre-roll
- Fire TV Inline Banner — CTV pre-roll
- Fire TV Sponsored Screensaver — CTV pre-roll
- Fire TV Sponsored Tiles — CTV pre-roll
- First Impression Takeover — Video takeover · bought via: Reserved, Direct
- Interactive audio ads — Audio streaming ad · bought via: Sales team, Direct
- Online video ads — In-stream video ad · bought via: Self-serve
- Prime Video ads — Video takeover · bought via: Reserved, Direct
- Responsive eCommerce Creative (REC) — Responsive display ad · bought via: Self-serve, Open auction
- Sponsored Brands — Sponsored brand placement, Search results carousel, Sponsored video · bought via: Reserved, Self-serve, Direct, Open auction
- Sponsored Brands reserve share of voice — Sponsored brand placement · bought via: Reserved, Direct
- Sponsored Brands video — Sponsored video · bought via: Self-serve, Open auction
- Sponsored Display — Responsive display ad, Sponsored product listing · bought via: Self-serve
- Sponsored Products — Sponsored product listing, Sponsored video, Sponsored product search result · bought via: Self-serve, Open auction
- Sponsored Products video — Sponsored video · bought via: Self-serve, Open auction
- Standard audio ads — Audio streaming ad · bought via: Sales team, Direct
- Streaming TV ads — CTV pre-roll · bought via: Self-serve, Programmatic guaranteed
- アウトオブホーム広告 — Responsive display ad · bought via: Open auction
- スポンサーブランド広告 — Sponsored product listing · bought via: Self-serve
- スポンサープロダクト広告 — Sponsored product listing · bought via: Self-serve, Open auction
- ディスプレイ広告 — Responsive display ad · bought via: Open auction
- デバイス広告 — Responsive display ad · bought via: Open auction
- ブランドストア — Sponsored product listing · bought via: Self-serve
- 動画広告 — CTV pre-roll · bought via: Open auction
- 音声広告 — Responsive display ad · bought via: Open auction

Rates, exchanges and minimum spend are on the full listing for signed-in accounts.

## About
Grow your business and increase sales with online advertising solutions that help you find, attract, and engage customers on and off Amazon.

Amazon Ads is Amazon's advertising platform, spanning shopping, streaming and browsing moments. Advertisers can start with self-serve Sponsored Products, Sponsored Brands and Sponsored Display, or use Amazon DSP and streaming TV ads for broader reach, including placements on Prime Video and Twitch, with interactive features letting viewers browse or shop while watching. Reporting tools in the advertising console track sales, campaign metrics and keyword or product performance.

Sponsored Products and Sponsored Brands are priced by click auction, Sponsored Display and Amazon DSP by impression auction, and streaming TV ads by guaranteed impression buys, all in US dollars. Managed-service campaigns run through an Amazon Ads account executive require a minimum spend of $50,000.

## Links

Full listing: https://adspotfinder.com/amazon-ads
Website: https://advertising.amazon.com
About this data: https://adspotfinder.com/llms.txt