# AppLovin Ads

> Mobile game advertising and growth platform

Market: Worldwide
Main language: en
Traffic rank (Tranco): #166
Topics: Business, Technology, Gaming
Last updated: 2026-08-30

## Best for
- AppLovin Ads (AXON Ads Manager): app installs · gaming. Priced against install and return-on-spend targets across a large network of mobile games — built for developers buying players.

## Ad spots
- AppLovin Ads (AXON Ads Manager) — Responsive display ad, In-app interstitial, Banner ad · bought via: Self-serve
- AXON campaign — In-app interstitial, Banner ad, Rewarded video · bought via: Self-serve

Rates, exchanges and minimum spend are on the full listing for signed-in accounts.

## About
Mobile advertising platform. You log into AXON Ads Manager and buy against a performance goal — a return on ad spend, a cost per install, per purchaser or per lead — never a CPM. What you buy is other apps' inventory: AppLovin sold all ten of its own game studios to Tripledot in June 2025 and owns no properties of its own. The same company runs the sell side too (MAX mediation and its exchange), which is why 450 publishers name it in their ads.txt.

AppLovin runs advertising for consumer brands and gaming apps, reaching people who play mobile games, with fullscreen ads shown during natural pauses in gameplay rather than in a feed. It covers consumer brand categories such as jewelry, furniture and fitness subscriptions, alongside word games and other gaming genres, and provides a Shopify app, a pixel helper and a campaign dashboard, plus related products including Adjust and Wurl.

Its AppLovin Ads (AXON Ads Manager) campaigns are priced per install, action or lead through auction, in US dollars, and AXON campaigns are priced per install through auction.

## Links

Full listing: https://adspotfinder.com/applovin-axon
Website: https://applovin.com
About this data: https://adspotfinder.com/llms.txt