# Baidu Ads

> Search and display ads on China's largest search engine

Market: China
Main language: zh
Traffic rank (Tranco): #82
Kind of site: search engine
Topics: Technology
Last updated: 2026-08-30

## Best for
- Baidu search result: leads. Pay-per-click search on China's largest search engine, for advertisers who need to be found by people searching in mainland China.

## Ad spots
- Baidu Union / Display — Responsive display ad · bought via: Open auction
- Brand Zone — Category takeover · bought via: Reserved, Direct
- Feed Promotion — Native display ad · bought via: Self-serve
- Search Promotion — Sponsored text search result · bought via: Self-serve, Open auction
- 开屏广告 (Baidu App splash screen) — Responsive display ad · bought via: Reserved, Direct

Rates, exchanges and minimum spend are on the full listing for signed-in accounts.

## About
China's largest search engine, reaching a mainland Chinese audience searching across a vast index of Chinese-language pages.

百度 (Baidu) is a Chinese-language search engine drawing on a database of more than one hundred billion Chinese web pages to return search results. Its homepage states the goal of helping internet users access information more conveniently and find what they are searching for.

Advertising runs across the App, Commerce, Search, Social and Web channels. Named formats include Search Promotion, priced per click, and Feed Promotion, priced per impression, both sold by auction; Brand Zone, sold per day on a guaranteed basis; Baidu Union / Display; and 开屏广告, a splash-screen format for the Baidu app.

## Links

Full listing: https://adspotfinder.com/baidu-ads
Website: https://www.baidu.com/
About this data: https://adspotfinder.com/llms.txt