# Bing

> Microsoft's search engine with search and shopping ads

Market: Worldwide
Traffic rank (Tranco): #31
Kind of site: search engine
Last updated: 2026-09-13

## Best for
- Retail ads: sales (high). The ad sits among the products shoppers are already comparing
- Retail Media: sales (high). The ad sits among the products shoppers are already comparing
- Search ads: sales (high). It shows when a shopper searches for the product you sell.

## Ad spots
- Curate — Responsive display ad · bought via: Self-serve
- Display ads — Responsive display ad · bought via: Self-serve
- Gaming solutions — App video ad · bought via: Sales team, Direct
- Performance Max — Responsive display ad · bought via: Self-serve
- Retail ads — Sponsored product listing · bought via: Self-serve
- Retail Media — Sponsored product listing · bought via: Self-serve
- Search ads — Sponsored product search result · bought via: Self-serve
- Video and Connected TV ads — CTV pre-roll · bought via: Self-serve

Rates, exchanges and minimum spend are on the full listing for signed-in accounts.

## About
Bing is Microsoft's search engine, offering web, image, video, maps and news search, alongside advertising formats spanning search, display, video and retail media.

Bing is Microsoft's search engine, providing web search alongside image, video, map and news search, translation and access to Microsoft services such as Outlook, Word, Excel, PowerPoint, OneNote and Calendar from the same page. Its homepage also links to Microsoft 365, MSN, Skype-era tools like People, and games through MSN Online Games.

Advertising on Bing spans the App, CTV, Commerce, Search and Web channels, with named products including Curate, Display ads, Performance Max, Retail ads, Retail Media, Search ads and Video and Connected TV ads. Prisma Media and ShowHeroes SE are listed as sales houses for the property, with Advertise and Feedback links included in the page footer.

## Links

Full listing: https://adspotfinder.com/bing
Website: https://www.bing.com/
About this data: https://adspotfinder.com/llms.txt