# Bluewin

> Swiss news and entertainment portal

Market: Switzerland
Traffic rank (Tranco): #10,874
Kind of site: news site
Last updated: 2026-09-17

## Best for
- awareness (high): Switzerland's biggest portal reaches a broad audience on social and in news, which suits national brand campaigns.
- awareness · telecom (medium): Swiss readers are a natural fit for telecom brands promoting offers to a general audience.
- awareness · consumer electronics (medium): A MyTech section and Swisscom links reach Swiss readers who follow devices and connectivity.

## Ad spots
- Social Media — Sponsored post · bought via: Sales team, Direct

Rates, exchanges and minimum spend are on the full listing for signed-in accounts.

## About
Bluewin, branded blue News, is a Swiss news portal covering national and international news, sport and entertainment, run by Swisscom.

Bluewin operates as blue News, a Swiss news portal covering Sport, Schweiz, Ausland, Fussball, People, Filme & Serien, MyTech and Lifestyle, alongside weather and horoscope sections and a 24-hour news ticker. It is run by Swisscom, linking through to blue TV, blue Cinema, blue+ subscription tiers including blue Sport, blue SuperMax and blue Premium, and to Swisscom telecom services covering mobile, internet and TV. Recent coverage includes reporting on US immigration policy toward white South Africans, Swiss National League qualification matches, and debate over UBS capital requirements after the Credit Suisse collapse.

## Links

Full listing: https://adspotfinder.com/bluewin
Website: https://bluewin.ch
About this data: https://adspotfinder.com/llms.txt