# Douyin (抖音)

> China's short-video platform, the domestic version of TikTok

Market: China
Main language: zh
Traffic rank (Tranco): #1,788
Kind of site: video platform
Topics: Entertainment
Last updated: 2026-09-18

## Best for
- awareness (high): Douyin is China's biggest short-video platform, so feed ads reach a huge mass audience.
- sales · retail ecommerce (high): Feed ads, DOU+ boosts and enterprise accounts convert viewers into buyers across Chinese consumer categories.
- awareness · fashion beauty (high): Short videos on lifestyle, cooking and everyday life, with in-app shopping tied to video content.
- product launch · consumer goods (high): A recommendation feed with live streaming and in-app shopping gives new products fast exposure in China.
- app installs · gaming (medium): In-feed video ads drive installs for Chinese mobile games and apps.

## Ad spots
- 信息流 — App video ad · bought via: Self-serve, Open auction
- 抖音DOU+ — App video ad · bought via: Self-serve, Open auction
- 抖音企业号 — App video ad · bought via: Self-serve, Open auction
- 抖音开屏 — App video ad · bought via: Self-serve, Open auction
- 抖音搜索 — Sponsored product search result · bought via: Self-serve, Open auction

Rates, exchanges and minimum spend are on the full listing for signed-in accounts.

## About
Douyin is a short-video app in China where users watch, create and share short videos across entertainment, comedy and everyday topics.

Douyin is a short-video platform used in China, where users watch a continuous feed of short videos and can record and publish their own. Content spans entertainment, comedy, dance, cooking and everyday life clips, with a recommendation feed that surfaces videos based on what a viewer has watched before. Creators build followings by posting regularly, and the app also supports live streaming and in-app shopping features tied to video content.

The app is widely used across age groups in China as a primary way to discover and watch short-form video, distinct from the international version of the same product used outside the country.

## Links

Full listing: https://adspotfinder.com/douyin
Website: https://douyin.com
About this data: https://adspotfinder.com/llms.txt