# Electronic Arts

> EA Advertising: brand integrations inside EA SPORTS games

Market: Worldwide
Main language: en
Traffic rank (Tranco): #337
Kind of site: game
Topics: Gaming
Last updated: 2026-08-30

## Best for
- In-app ads in EA mobile games: app installs (high). App users choose to watch it for a reward and can install from the end card.
- Native in-game placements: awareness. Brand placements inside the game world, where boards and kits are part of play rather than an interruption.

## Ad spots
- Branded challenges and objectives — Responsive display ad · bought via: Sales team, Direct
- Branded Integration — App video ad · bought via: Sales team, Direct
- Custom vanity items and kits — Branded virtual item · bought via: Sales team, Direct
- Dynamic In-game Ad — Responsive display ad · bought via: Sales team, Direct
- In-app ads in EA mobile games — Rewarded video · bought via: Open auction
- In-game Signage — Responsive display ad · bought via: Sales team, Direct
- Interactive gameplay integrations — Responsive display ad · bought via: Sales team, Direct

Rates, exchanges and minimum spend are on the full listing for signed-in accounts.

## About
Electronic Arts sells advertising through EA Advertising, launched in June 2026: stadium boards, branded challenges, custom kits and live events built into its games, led by EA SPORTS FC, Madden NFL and College Football. Sold directly to brands and agencies rather than through an auction.

Electronic Arts publishes games including EA SPORTS Madden NFL 27, Apex Legends, EA SPORTS FC 27, The Sims 4, EA SPORTS College Football 27 and Battlefield 6, spanning sports, shooter and simulation genres, alongside titles such as Star Wars Zero Company and a subscription service, EA Play, offering trial access to a collection of its games.

Advertising runs as Branded Integration and In-game Signage, priced by negotiation in US dollars, and as a Dynamic In-game Ad sold by auction on a cost-per-impression basis, spanning in-game integrations such as custom kits and branded challenges, in-game media including sponsored replays and broadcast overlays, and experiential activations; past brand partners include State Farm, Coach and Vans.

## Links

Full listing: https://adspotfinder.com/electronic-arts
Website: https://www.ea.com/
About this data: https://adspotfinder.com/llms.txt