# FT

> Home - Financial Times

Market: United Kingdom
Main language: en
Traffic rank (Tranco): #516
Kind of site: newspaper
Topics: Business, News
Last updated: 2026-08-30

## Best for
- thought leadership · finance (high): The Financial Times reaches senior finance and business leaders worldwide, and its Content and High Impact spots carry authority.
- thought leadership · b2b technology (high): Global executives read FT.com, which is why enterprise technology vendors use it to reach senior buyers.
- awareness · luxury (medium): FT readers are affluent and international, which suits luxury, watches and private banking brands.

## Ad spots
- Content — Responsive display ad · bought via: Sales team, Direct
- FT.com — Responsive display ad · bought via: Sales team, Direct
- High Impact — Responsive display ad · bought via: Sales team, Direct
- Outstream — Responsive display ad · bought via: Sales team, Direct
- Promoted Content Unit — Responsive display ad · bought via: Sales team, Direct
- Special Reports — Responsive display ad · bought via: Reserved, Direct

Rates, exchanges and minimum spend are on the full listing for signed-in accounts.

## About
News, analysis and opinion from the Financial Times on the latest in markets, economics and politics

The Financial Times is a news organization based in the United Kingdom, publishing business and financial news on ft.com, reaching a readership focused on business topics.

Coverage spans global markets, companies, and economic policy, and the site combines free articles with subscriber-only content behind a metered paywall, alongside newsletters, opinion columns, and data-driven reporting on economic trends.

Advertising options on FT.com include Content placements and Promoted Content Units for sponsored articles, High Impact and Outstream formats for higher-visibility campaigns, and Special Reports that align advertising with dedicated coverage sections built around a particular industry or theme.

## Links

Full listing: https://adspotfinder.com/ft
Website: https://ft.com
About this data: https://adspotfinder.com/llms.txt