# GMW

> Chinese news site focused on ideas and culture

Market: China
Main language: zh
Traffic rank (Tranco): #6,678
Kind of site: news site
Topics: News
Last updated: 2026-09-09

## Best for
- thought leadership (medium): Online arm of Guangming Daily, read by academics and professionals; the site and print paper together suit brands seeking standing among Chinese opinion leaders.
- awareness (medium): A national Chinese site with a print sister paper, sold through a sales team, for broad reach among educated readers.

## Ad spots
- gmw.cn digital advertising (光明网广告) — Responsive display ad · bought via: Sales team, Direct
- Guangming Daily print advertising (光明日报及子报刊) — Responsive display ad · bought via: Sales team, Direct

Rates, exchanges and minimum spend are on the full listing for signed-in accounts.

## About
Online arm of the Guangming Daily, a Chinese newspaper covering news, culture, ideas and theory for an academic and professional audience.

Guangming.cn is described as the new extension of Guangming Daily in the internet era, positioned as the country's only central news website focused on ideological theory. It publishes news on current affairs, international affairs, local reporting, military and legal topics, alongside theory, party building, academics, culture, science and technology, education, science outreach, health, the economy and video. Further sections cover intangible cultural heritage, cybersecurity and the digital economy, alongside literary and art criticism and republished archives of Guangming Daily going back through its print history.

Advertising on the site is named as gmw.cn digital advertising and Guangming Daily print advertising, which covers the newspaper and its affiliated publications.

## Links

Full listing: https://adspotfinder.com/gmw
Website: https://www.gmw.cn/
About this data: https://adspotfinder.com/llms.txt