# Google Ads

> Search, display, video and app ads across Google's networks

Market: Worldwide
Main language: en
Traffic rank (Tranco): #1
Kind of site: search engine
Topics: Marketing
Last updated: 2026-08-30

## Best for
- Shopping listing: sales · retail ecommerce. Product listings appear when someone searches for the product itself, priced by click — the closest a retailer gets to buying intent.
- Sponsored search result: leads. Search reaches people already asking for what you sell, which is why lead-generation budgets start here, even where the auction is expensive.
- Play Store listing: app installs. One budget runs across Search, Google Play, YouTube and the display network and is optimised to installs automatically.

## Ad spots
- App campaign — Responsive display ad, In-stream video ad, In-app interstitial · bought via: Self-serve, Open auction
- Demand Gen campaign — In-feed ad, Inbox ad, Story ad · bought via: Self-serve, Open auction
- Display campaign — Responsive display ad · bought via: Self-serve, Open auction
- Performance Max — Sponsored product listing, Search result promotion, Responsive display ad · bought via: Self-serve, Open auction
- Search campaign — Sponsored text search result · bought via: Self-serve
- Shopping campaign — Sponsored product listing, Sponsored text search result · bought via: Self-serve, Open auction
- Video campaign — In-stream video ad, In-feed ad, Story ad · bought via: Self-serve
- 应用广告系列 — In-app interstitial · bought via: Self-serve, Open auction
- 搜索广告系列 — Sponsored text search result · bought via: Self-serve, Open auction
- 效果最大化广告系列 — Responsive display ad · bought via: Self-serve, Open auction
- 视频覆盖面广告系列 — Responsive display ad · bought via: Self-serve, Open auction
- 视频观看广告系列 — Responsive display ad · bought via: Self-serve, Open auction
- 购物广告 — Sponsored product listing · bought via: Self-serve, Open auction
- 需求开发广告系列 — In-feed ad · bought via: Self-serve, Open auction

Rates, exchanges and minimum spend are on the full listing for signed-in accounts.

## About
Businesses running online ads to find customers and increase sales.

Google Ads lets businesses create advertising campaigns to reach customers across Google Search and YouTube, plus other Google-owned channels including apps, commerce, email, search, social, video and the web. The platform covers account management for multiple advertisers, a keyword planning tool, an editor for bulk campaign changes, a mobile app for tracking campaigns, and a reach planning tool for YouTube media strategy, alongside free tools such as Google Analytics and a business profile listing.

Campaign types include app campaigns priced per install, demand gen and search and shopping campaigns priced per click, display campaigns priced per impression, video campaigns priced per view, and Performance Max priced per action, all sold through auction in US dollars.

## Links

Full listing: https://adspotfinder.com/google-ads
Website: https://ads.google.com
About this data: https://adspotfinder.com/llms.txt