# Huya (虎牙直播)

> Chinese live-streaming platform for gaming, esports and variety broadcasts

Market: China
Main language: zh
Traffic rank (Tranco): #4,706
Kind of site: live streaming
Topics: Gaming
Last updated: 2026-09-18

## Best for
- awareness · gaming (high): Huya is a Chinese live-streaming platform for gaming and esports, where streamer promotions reach fans of games.
- app installs · gaming (high): Performance ads and streamer promotion send Chinese gamers to download new mobile games.
- product launch · gaming (medium): Streamers can show a new game live to its audience, which helps a launch find players.
- awareness · entertainment (medium): Esports and game streams draw young viewers, which fits entertainment and media launches in China.

## Ad spots
- 主播推广 — App video ad · bought via: Sales team, Direct
- 效果广告 — App video ad · bought via: Sales team, Direct
- 赛事活动 — Event sponsorship · bought via: Sales team, Direct

Rates, exchanges and minimum spend are on the full listing for signed-in accounts.

## About
Huya is a Chinese danmaku-style interactive live-streaming platform focused on games and esports, covering titles such as League of Legends, Honor of Kings, PUBG Mobile and Peacekeeper Elite.

Huya is a Chinese live-streaming platform built around danmaku-style interactive video, focused mainly on video game broadcasts. Categories include competitive online games such as League of Legends, CS2, Valorant and Delta Force, single-player and console titles, casual mobile games like Honor of Kings, Peacekeeper Elite and Fortress Saga, and lifestyle, outdoor and sports streaming.

The platform also broadcasts esports tournaments, including league events for PUBG Mobile and CrossFire, and card game competitions such as JJ Dou Dizhu, with dozens of tournaments streaming live at any one time. Additional categories cover celebrity and star streamers, matchmaking assistance streams, and outdoor and lifestyle broadcasts, with viewer counts shown for each live room.

## Links

Full listing: https://adspotfinder.com/huya
Website: https://huya.com
About this data: https://adspotfinder.com/llms.txt