# InformaBTL

> Mexican marketing media

Market: Mexico
Traffic rank (Tranco): #71,455
Kind of site: news site
Topics: Marketing
Last updated: 2026-09-01

## About
Spanish-language outlet specializing in below-the-line marketing and retail strategies for Mexico.

InformaBTL is a Spanish-language trade publication for marketers. It describes itself as the only specialist outlet in Spanish reporting on Below The Line and retail marketing strategies worldwide. Coverage runs from brand experience, activations and experiential marketing to direct, digital, mobile and street marketing, OOH, e-commerce and retail media.

The site lists regular columnists, special reports such as Campaigns LATAM and Superagencies, and a directory, with a premium subscription and a contact page. English-language content is available from the menu. It publishes campaign stories from Mexico, such as promotions run by Starbucks and Uber Eats.

The ads.txt file lists 215 ad systems, 138 direct and 156 through resellers. No named ad spots, rates or sales houses are recorded.

## Links

Full listing: https://adspotfinder.com/informabtl
Website: https://www.informabtl.com
About this data: https://adspotfinder.com/llms.txt