# LinkedIn

> B2B advertising on the professional network

Market: Worldwide
Main language: en
Traffic rank (Tranco): #18
Kind of site: social network
Topics: Business, Jobs
Last updated: 2026-08-30

## Best for
- Thought Leader Ads: awareness · b2b technology. Promotes posts from a company's own executives, which reads as a person talking to peers rather than a brand advertising.
- LinkedIn feed: leads · b2b technology. Targets by job title, seniority, company and industry — the one large platform where you choose buyers by their job. Expensive, so it pays where a lead is worth a lot.

## Ad spots
- Connected TV Ads — Responsive display ad · bought via: Self-serve, Open auction
- Conversation Ads — Sponsored message · bought via: Self-serve
- Dynamic Ads — Banner ad · bought via: Self-serve
- Message Ads — Sponsored message · bought via: Self-serve, Open auction
- Sponsored Content — Feed ad · bought via: Self-serve, Open auction
- Text Ads — Banner ad · bought via: Self-serve
- Thought Leader Ads — Responsive display ad · bought via: Self-serve

Rates, exchanges and minimum spend are on the full listing for signed-in accounts.

## About
1 billion members | Manage your professional identity. Build and engage with your professional network. Access knowledge, insights and opportunities.

LinkedIn is a professional networking platform with more than 1 billion members, used for building a professional network, following career-related content, searching and posting jobs, and taking courses. It carries content across topics such as Career, Finance, Leadership and Technology, alongside job listings spanning categories from Engineering to Healthcare and daily word and logic games.

Advertising on LinkedIn runs across the CTV, Email, Social and Web channels. Named ad spots include Connected TV Ads, Conversation Ads, Dynamic Ads, Message Ads, Sponsored Content, Text Ads and Thought Leader Ads. Conversation Ads and Message Ads are priced per send, Dynamic Ads and Sponsored Content per impression, and Text Ads per click, all sold by auction.

## Links

Full listing: https://adspotfinder.com/linkedin
Website: https://www.linkedin.com/
About this data: https://adspotfinder.com/llms.txt