# Meta Ads

> Global social network for personal and brand audiences

Market: Worldwide
Main language: en
Traffic rank (Tranco): #3
Kind of site: social network
Topics: Marketing
Last updated: 2026-09-01

## Best for
- Reservation (Reach and Frequency) buying: awareness · consumer goods. Reserves predictable reach and frequency at a fixed price, which is how consumer brands plan a launch instead of bidding day to day.
- Facebook feed: sales · retail ecommerce. Built for catalogue retailers: it chooses audiences and placements across Facebook and Instagram and optimises to purchases.
- Facebook feed: app installs · gaming. Automated install campaigns across Facebook, Instagram and Audience Network — the usual first channel a mobile game scales on.

## Ad spots
- Advantage+ app campaign — Feed ad, Story ad · bought via: Self-serve
- Advantage+ catalog ads — Responsive display ad · bought via: Self-serve
- Advantage+ shopping campaign — Feed ad, Inbox ad · bought via: Self-serve
- Auction buying type (Ads Manager) — Responsive display ad · bought via: Self-serve, Open auction
- Manual campaign — Feed ad, In-feed ad · bought via: Self-serve
- Reservation (Reach and Frequency) buying — Responsive display ad · bought via: Reserved, Direct

Rates, exchanges and minimum spend are on the full listing for signed-in accounts.

## About
The largest social platform, reaching a broad consumer audience worldwide across feed, video and messaging surfaces.

Meta Ads is the advertising platform used to run campaigns across Facebook, Instagram, and Messenger. Campaigns are built and managed through Ads Manager, covering formats spanning app, commerce, email, social, and web placements, reaching audiences interested in community topics.

Buying options include auction-based campaigns managed through Ads Manager and manual campaigns, alongside reservation buying sold on a reach and frequency basis. Advantage+ campaigns automate shopping, catalog, and app-install formats for advertisers, drawing on automated targeting and creative optimization rather than manual audience selection.

Campaigns typically run with image, video, or carousel creative, and an advertiser chooses an objective such as awareness, traffic, or conversions before a campaign runs across the placements selected for it.

## Links

Full listing: https://adspotfinder.com/meta-ads
Website: https://www.facebook.com/business/ads
About this data: https://adspotfinder.com/llms.txt