# Rakuten Marketing (RAT)

> Japanese online shopping mall across all categories

Market: Japan
Main language: ja
Traffic rank (Tranco): #572
Kind of site: marketplace
Topics: Shopping, Entertainment
Last updated: 2026-08-30

## Best for
- 楽天ポイント: sales (high). The ad sits among the products shoppers are already comparing
- 検索連動型広告（RPP）: sales (high). The ad sits among the products shoppers are already comparing

## Ad spots
- RMP - Display Ads — Responsive display ad · bought via: Request a quote, Direct
- 検索連動型広告（RPP） — Responsive display ad · bought via: Self-serve
- 楽天ポイント — Responsive display ad · bought via: Sales team, Direct

Rates, exchanges and minimum spend are on the full listing for signed-in accounts.

## About
General shopping marketplace carrying food, electronics, fashion, baby goods and cosmetics, with a points and coupon programme. Mass Japanese shopper audience.

Rakuten Ichiba is a Japanese online shopping mall selling everything from food to electronics, fashion, baby products and cosmetics, with rankings, coupons and a Super DEAL discount section for shoppers. The mall sits alongside related Rakuten services such as travel booking, a credit card, brokerage and banking, mobile service and an e-book store, all linked from the same shopping homepage.

Advertising on the marketplace includes RMP display ads placed within the shopping mall, search-linked advertising (RPP) shown against product searches, and the Rakuten Points loyalty program used to reward and route shoppers toward listed items.

## Links

Full listing: https://adspotfinder.com/rakuten-marketing-rat
Website: https://www.rakuten.co.jp/
About this data: https://adspotfinder.com/llms.txt