# Target Roundel

> Retail advertising platform

Market: United States
Main language: en
Traffic rank (Tranco): #586
Kind of site: retailer
Topics: Shopping
Last updated: 2026-08-30

## Best for
- sales · retail ecommerce (high): Sponsored Products and Onsite Display reach shoppers searching Target's site, and Roundel is where brands sold at Target buy the final push.
- sales · fashion beauty (medium): Target's beauty and apparel shoppers respond to Offsite Media and onsite ads, which suits brands stocked there.

## Ad spots
- Offsite Media — Responsive display ad · bought via: Sales team, Direct
- Onsite Display — Responsive display ad
- Roundel Media Studio — Responsive display ad · bought via: Self-serve, Open auction
- Sponsored Products — Sponsored product listing, Sponsored product search result · bought via: Self-serve, Open auction

Rates, exchanges and minimum spend are on the full listing for signed-in accounts.

## About
Shop Target online and in-store for everything from groceries and essentials to clothing and electronics. Choose contactless pickup or delivery today.

Roundel is the retail media arm of Target, designing advertising that connects brands to Target shoppers across Target.com, the Target app and Target stores. Its ad formats include Target Product Ads, Display, CTV, Programmatic, Search Ads, YouTube Ads, Social, Influencers, In-Store Hubs, Digital-Out-of-Home and a newer AI-powered engine called Precision Plus.

The site cites 30M+ weekly in-store visits by shoppers, along with a statistic that 76% of Target guests browse online while in-store and are 2x more likely to splurge on spending compared with non-Target shoppers, and it extends beyond Target's own channels through a network of publishing partners called the Bullseye Marketplace. Named ad spots include Offsite Media and Onsite Display, both priced by impression through auction, and Sponsored Products, priced by click through auction.

## Links

Full listing: https://adspotfinder.com/target-roundel
Website: https://roundel.com
About this data: https://adspotfinder.com/llms.txt