# The Paper

Market: China
Main language: zh
Traffic rank (Tranco): #7,294
Kind of site: news site
Topics: News
Last updated: 2026-08-30

## Ad spots
- Display & native brand advertising (app/web) — Responsive display ad · bought via: Sales team, Direct
- In-app video/livestream sponsorship — Responsive display ad · bought via: Request a quote, Direct
- Sponsored/branded content columns — Responsive display ad · bought via: Sales team, Direct

Rates, exchanges and minimum spend are on the full listing for signed-in accounts.

## About
The Paper is a Chinese-language news outlet publishing coverage of current affairs, business and culture across its web and mobile app.

The Paper is a news publication in China, covering current affairs, politics, business and culture through its website and app for a Chinese-reading audience. Its coverage blends conventional news reporting with longer-form and multimedia storytelling, positioning it among the country's digital-native news outlets rather than a paper carried over from print.

Its output includes columns and commentary from outside contributors alongside staff reporting, giving its coverage a mix of news and opinion voices.

Advertising includes display and native brand advertising across app and web, in-app video and livestream sponsorship, and sponsored or branded content columns.

## Links

Full listing: https://adspotfinder.com/the-paper
Website: https://www.thepaper.cn
About this data: https://adspotfinder.com/llms.txt