# TikTok Ads

> In-feed video ads and takeovers on TikTok

Market: Worldwide
Main language: en
Traffic rank (Tranco): #54
Kind of site: social network
Topics: Marketing
Last updated: 2026-08-30

## Best for
- TikTok TopView: awareness · fashion beauty. The first video people see when they open the app — a launch format for brands aimed at a young audience that discovers products through video.
- Pangle app placement: app installs · gaming. Pangle carries TikTok campaigns into third-party mobile apps and games, where install volume for games comes from.
- For You in-feed video: sales · fashion beauty. Boosts a creator's existing post as the ad, which is how beauty and fashion products sell on TikTok: through people rather than brand creative.

## Ad spots
- Brand Takeover — App takeover
- Branded Mission — Responsive display ad · bought via: Sales team, Direct
- In-feed campaign — In-feed ad · bought via: Self-serve, Open auction
- Pangle campaign — Native in-app ad
- Reach & Frequency — Responsive display ad · bought via: Reserved, Direct
- Search Ads — Sponsored text search result · bought via: Self-serve
- Spark Ads — In-feed ad · bought via: Self-serve, Open auction
- TikTok Pulse Core — Responsive display ad · bought via: Reserved, Direct
- TikTok Pulse Premiere — Responsive display ad · bought via: Sales team, Direct
- TopView — App takeover · bought via: Reserved, Direct

Rates, exchanges and minimum spend are on the full listing for signed-in accounts.

## About
Advertise on TikTok. Make ads that entertain and campaigns that connect. Where large and small businesses, agencies & creators can achieve big results.

TikTok for Business is TikTok's marketing and advertising platform, positioned as a place for businesses to reach new customers and drive conversions on the video platform, drawing on case studies of past advertiser campaigns to show what has worked before. Its placements span app, search, social, video and web surfaces across TikTok's network.

Ad formats include In-feed campaigns and Spark Ads, priced by impression auction; Search Ads, priced by click auction; Pangle campaigns for TikTok's audience network, priced by impression auction; and full-screen Brand Takeover and TopView placements, priced on a guaranteed basis per day, all in US dollars.

## Links

Full listing: https://adspotfinder.com/tiktok-ads
Website: https://ads.tiktok.com
About this data: https://adspotfinder.com/llms.txt