# Toutiao (今日头条)

> ByteDance's AI-personalized Chinese news and content aggregator

Market: China
Main language: zh
Traffic rank (Tranco): #2,876
Kind of site: news site
Topics: News
Last updated: 2026-09-18

## Best for
- awareness (medium): A Chinese news and content aggregator mixing articles, short videos and trending topics gives broad national reach.
- consideration · consumer electronics (medium): Technology and finance sections plus short video reach Chinese readers comparing devices.

## About
Toutiao (今日头条) is a Chinese news and content platform combining articles, short videos and trending topics across finance, technology and international affairs.

Toutiao is a Chinese news and content aggregation platform organized into sections for recommended content, local Beijing news, video, finance, technology, trending topics and international affairs. Its front page mixes short news items on diplomacy, such as coverage of a China-US meeting, with entertainment stories, health and lifestyle articles, and short videos carrying view counts in the millions alongside comment counts from named contributing publishers.

A trending list ranks the day's most-discussed topics, and the platform promotes downloads of its app through a QR code, alongside links covering advertising cooperation and media partnerships in its footer.

## Links

Full listing: https://adspotfinder.com/toutiao
Website: https://www.toutiao.com/
About this data: https://adspotfinder.com/llms.txt