# Wayfair Sponsored Products

> Retail media inside Wayfair, for brands that already sell there

Market: United States
Main language: en
Traffic rank (Tranco): #2,454
Kind of site: retailer
Topics: Shopping
Last updated: 2026-08-30

## Best for
- Sponsored Products (product-based): sales (high). The ad sits among the products shoppers are already comparing
- Display: sales (high). The ad sits among the products shoppers are already comparing
- Sponsored Products (keyword-based): sales (high). The ad sits among the products shoppers are already comparing
- Sponsored Products: sales (high). It puts your product in the store's own listings where people buy.
- Sponsored Shops end-of-feed block: sales (high). The ad sits among the products shoppers are already comparing

## Ad spots
- Co-branded campaigns — Brand ambassador campaign, Print · bought via: Sales team, Direct
- Display — Responsive display ad · bought via: Sales team, Direct
- Sponsored Products — Responsive display ad, Sponsored product · bought via: Self-serve, Open auction
- Sponsored Shops — Sponsored product listing, Banner ad · bought via: Self-serve, Open auction

Rates, exchanges and minimum spend are on the full listing for signed-in accounts.

## About
Wayfair's on-site advertising: sponsored placements in its own search, browse and category pages, plus managed display and co-branded campaigns. Sold to existing Wayfair suppliers through Partner Home, so a brand that does not stock on Wayfair cannot buy it. Strongest for furniture, décor and home goods, and measured on clicks and attributed orders.

Wayfair is an online retailer specializing in furniture, home decor and household goods, selling through its website and mobile app to shoppers furnishing homes and other living spaces. Wayfair Sponsored Products is the retail media program built into that marketplace, letting brands and sellers pay to have their product listings appear more prominently to shoppers who are searching or browsing categories.

Named ad spots include co-branded campaigns, display advertising, sponsored products and sponsored shops, giving brands several ways to reach shoppers at different points in the browsing and buying process.

## Links

Full listing: https://adspotfinder.com/wayfair-sponsored-products
Website: https://wayfair.com
About this data: https://adspotfinder.com/llms.txt