# Ximalaya

> Chinese audio platform selling brand sponsorships and tie-ins via its open platform

Market: China
Main language: zh
Traffic rank (Tranco): #5,885
Kind of site: streaming service
Topics: Entertainment
Last updated: 2026-09-18

## Best for
- awareness (medium): A large Chinese audio platform for audiobooks, talk shows and radio with a mass listener base.
- awareness · education (medium): Courses, children's content and workplace learning on the platform suit education brands.
- app installs (medium): Listeners already use mobile and car apps, so app install campaigns can reach them in audio.

## About
Ximalaya is a Chinese-language audio platform offering audiobooks, radio broadcasts, children's stories, comedy, opera, music and talk shows across 328 categories of audio content.

Ximalaya hosts Chinese-language audio content spanning audiobooks, children's programming, traditional comic dialogue and storytelling, opera, music, talk shows, finance and technology news, and history and culture programs, organized across 328 categories. Genres on the platform also include mystery and ghost stories, emotional and relationship content, and foreign-language learning courses. Hosts featured on the platform include 马东, 郭德纲 and 吴晓波.

The platform runs an open platform for content partners, an online audio editing tool, host training for creators, smart hardware devices and a connected-car listening service, alongside mobile and desktop apps and an enterprise edition aimed at workplace learning.

## Links

Full listing: https://adspotfinder.com/ximalaya
Website: https://www.ximalaya.com/
About this data: https://adspotfinder.com/llms.txt