购买播客广告涉及什么——交易通常怎么达成、按什么计价——不会因领域不同而变化,所以这些内容只写在Podcast购买指南里,这里不再重复。
这些卖方目前都没有公开播客广告的报价——这只是尚未核查到的空白,并不代表这类广告位是免费的或卖不出去。
iHeart-owned studio selling sponsorships across its narrative and interview podcasts
US ad sales rep firm selling advertising across 150+ podcasts and 4,000+ radio stations
German podcast hosting platform selling dynamic ads and sponsorships via its ad server
Amazon's podcast studio selling sponsorships and ads across Wondery's true-crime shows
LA podcast network producing and monetizing shows, paying creators advertising revenue
Talpa Network's sales house for SBS6, Veronica TV, Radio 538, Sky Radio and Viaplay