FT

The Financial Times is a news organization based in the United Kingdom, publishing business and financial news on ft.com, reaching a readership focused on business topics.

Coverage spans global markets, companies, and economic policy, and the site combines free articles with subscriber-only content behind a metered paywall, alongside newsletters, opinion columns, and data-driven reporting on economic trends.

Advertising options on FT.com include Content placements and Promoted Content Units for sponsored articles, High Impact and Outstream formats for higher-visibility campaigns, and Special Reports that align advertising with dedicated coverage sections built around a particular industry or theme.