Amazon MX Player doubles CTV viewing, deepens advertiser pipeline as it sets course for 2026
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Amazon merges MX Player's ad inventory into Prime Video
Amazon unified MX Player with Prime Video, letting advertisers buy across both streaming properties as one combined inventory.
India’s ShareChat and MX Player merge their short video apps
Tiger Global-backed ShareChat and Times Internet-owned on-demand video streaming service MX Player have agreed to “strategically merge” their short video apps Moj and MX TakaTak, the two firms said Thursday, in a move they said would create India’s largest short-video platform. The deal is structured this way: MX Media, the parent firm of MX Player […]
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