AOL to Deepen Its Programmatic Leadership with Agreement to Acquire Millennial Media

AOL Debuts A Publisher Platform, Acquires French RTB Shop AlephD

AOL rolled a slew of sell-side tools into a unified publisher platform called ONE by AOL: Publishers, which launched Monday, and revealed its intent to acquire French yield management startup AlephD. It didn’t take long for AOL to make good on an earlier declaration by then-President Bob Lord in late October that AOL would remain […]

AOL→AlephD

推出程式化 · 收購全球AOL11 年前

AOL Acquires AlephD To Be Part Of Its Newly Unified Publisher Platform

Last year, AOL launched One, a broader platform for its various programmatic ad technologies. Today it’s doing the same thing for its publisher tools, with the announcement of One by AOL: Publishers. The company (which owns TechCrunch and is in turn owned by Verizon) is also making a last-minute addition to the lineup with the acquisition of AlephD, […]

收購全球AOL11 年前

AOL And Dailymotion Extend Programmatic Partnership

The expanded deal gives ONE by AOL advertisers direct access to all Dailymotion Exchange inventory and targeting capabilities.

更新全球DailymotionAOL11 年前

AOL buys Millennial Media to boost mobile ads

AOL has bought buying Millennial Media in a deal worth $238m as it continues to build out its presence in mobile ads.

收購全球AOL11 年前

AOL To Take Over Microsoft Display Ad Business

10-year deal sees AOL carrying Bing’s listings and ads. Display space on Microsoft properties to be sold by AOL in major global markets.

Microsoft→AOL

收購網頁 · 銷售代理全球Microsoft Ads回應式展示廣告AOL11 年前

Verizon To Buy AOL For More Than $4B, Extend Into Digital Advertising, Video

The deal is about “over the top” distribution of video, mobile and programmatic ads and the ISP business.

AOL→Verizon

收購程式化 · 收購美國AOL11 年前