As Universal Ads announces influencers-on-TV inventory, is ‘creator TV’ finally here?

Universal Ads adds LiveRamp and mobile measurement partners to premium TV

Universal Ads added audience and mobile-measurement partners including LiveRamp, giving advertisers a way to activate customer segments and app measurement on premium TV buys.

LiveRamp→Universal Ads→Premium TV

Universal Ads launches in the UK on Channel 4, ITV and Sky

Advertisers can now buy TV ad inventory on Channel 4, ITV and Sky in the UK through Comcast's Universal Ads self-serve platform.

Advertisers→Universal Ads→Channel 4, ITV, Sky

推出電視 · 採購管道英國Universal AdsSky MediaITV3 個月前

Comcast’s Universal Ads launches in the UK, aiming to bring more SMB ad budgets to TV

推出英國Universal Ads3 個月前

Comcast’s Universal Ads Launches in the UK with Channel 4, ITV & Sky

Today (23rd June, 2026), Universal Ads, Comcast’s self-service advertising platform for the premium TV industry, has officially launched in the UK in partnership with Channel 4, ITV and Sky. The launch, first unveiled by the cohort at Cannes Lions 2025, […]

推出英國Universal AdsComcast AdvertisingSky MediaITV3 個月前

Universal Ads launches in UK with Channel 4, ITV and Sky

Today, Universal Ads, Comcast’s self-service advertising platform for the premium TV industry, has officially launched in the UK in partnership with Channel 4, ITV and Sky. Cannes Lions launch The launch, first revealed by the cohort at Cannes Lions 2025, marks a groundbreaking move for the UK advertising industry as well as a significant step in Universal […]

市場數據英國Universal AdsITVSky Media3 個月前

Universal Ads must pass the pizza test if it's to steal ad dollars from social

Universal Ads continues to build out its targeting and tracking feature set, but needs to meet small and mid sized advertisers’ need for performance.