Customer movement, brand momentum: how Uber Advertising aims to shake up the marketing mix

Uber Advertising unveils new formats, Fan Experience packages at 2026 Upfronts

Manas Mittal of Uber Advertising Wants Your Ride to Make a Pit Stop for Coffee and Advertising

CANNES, France – The advertising industry has spent years chasing consumers from awareness to consideration to purchase. Uber Advertising has a different idea: Why not catch them while they’re literally on the way somewhere? Speaking with Beet.TV at the Cannes Lions International Festival of Creativity, Manas Mittal, vice president of product management at Uber Advertising, […]

Uber Advertising expands beyond owned apps in play for more ad dollars

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Gabrielle Guillaume Pérols (Uber Advertising) : « la densité informationnelle impose aux marques de penser le parcours attentionnel dans sa globalité »

Serge Kaldany (Uber Advertising) : Mettre en avant « le passage du media planning à l’ attention planning