Danone verso il consolidamento del media globale in GroupM. In Italia Mindshare, confermata per l'offline, acquisisce il digital

GroupM collaborates with PubMatic as SSP expands buy-side tools

Agency GroupM is working with PubMatic as the SSP expands its Activate self-serve solution, building an end-to-end programmatic platform for buyers.

PubMatic→GroupM

關閉程式化 · 購買權限全球PubMaticGroupm1 年前

EXCLUSIVE: Layoffs Hit WPP Media Agencies Days After Reports of GroupM Rebrand

Staff at WPP’s media agencies say they were blindsided by sudden layoffs, locked out of email, and told to leave—just days after the company’s high-profile rebrand.

更名全球Days AfterWppmediaGroupm1 年前

PubMatic and GroupM Expand Partnership to Boost Latin America Market Impact

GroupM→PubMatic

更新程式化 · 購買權限全球PubMaticGroupm2 年前

Global Ad Revenue Will Hit $1T Faster Than Expected, GroupM Forecast Says

Global advertising will grow 7.8% and reach $989.8 billion by the end of this year, according to WPP media investment firm GroupM’s This Year Next Year 2024 Global Midyear Forecast. […]

市場數據全球Groupm2 年前

GroupM's acquisition of GOAT aims to enhance influencer marketing with technology and safety

GroupM→GOAT

收購代理商 · 收購全球Groupm3 年前

Yieldmo & GroupM Introduce AI Enabled Dynamic Format Optimization

First To Market post-bid Solution drives impressive performance gains across channels Yieldmo, the leading advertising technology company that operates a Smart Exchange for buyers and sellers, and GroupM, the world’s leading media investment company, have seen impressive results with Yieldmo’s newest offering, Dynamic Format Optimization (DFO), as part of GroupM’s Tier One Strategic Partnership with […]

Yieldmo→GroupM

推出程式化 · 購買權限全球YieldmoGroupm3 年前