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Advertisers can now buy Hearst's web exit-intent placements and CTV pause ads preferentially through Magnite, with SpringServe handling Hearst's video ad operations.
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美國Telly opens Home Screen Ads to programmatic buyers via Magnite
Telly expanded its partnership with Magnite, bringing Telly's Home Screen Ads to programmatic buyers including The Trade Desk and Teads.
Telly makes its Home Screen ads buyable programmatically for the first time through Magnite, with The Trade Desk and Teads signed on as buyers and a Five-Minute Private Marketplace for extended-duration creative.
Expanded partnership with Magnite brings Telly’s Home Screen Ads to programmatic buyers including The Trade Desk and Teads, introducing a new era of persistent, context-aware television advertising. Telly, the smartest TV ever built and offered at the revolutionary price of free, announced the expansion of its partnership with Magnite, the largest independent sell-side advertising company. […]
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