In-game ad firm Frameplay teams with others — including competitors — to launch its own exchange
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The exchange can be used for both the programmatic purchasing of in-game inventory and for direct buys from brands and agencies, and includes the inventory of two other prominent in-game advertising companies at launch.
“The exchange can be used for both the programmatic purchasing of in-game inventory and for direct buys from brands and agencies, and includes the inventory of two other prominent in-game advertising companies at launch.”來源
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