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Koddi partnered with GIPHY and LiveRamp so brands can target ads across GIFs, stickers and reactions using LiveRamp identity data.
“Koddi has announced a partnership with GIPHY that enables brands to activate targeted advertising across GIFs, stickers, reactions and search experiences. Targeted advertising experience The partnership combines Koddi’s commerce media technology, LiveRamp’s identity and audience capabilities and GIPHY’s advertising platform to help advertisers engage consumers in the moments of digital self-expres”來源
Koddi links commerce media campaigns into Google's Search Ads 360
Advertisers can now activate and measure Koddi's commerce media campaigns directly inside Google's Search Ads 360, alongside their paid search and shopping campaigns.
KoddiSearch Ads 360
Koddi opens programmatic access to Wolt's retail media inventory in Germany
Brands and agencies can now buy Wolt's in-app retail media ads programmatically through Koddi, starting in Germany.
Brands, agenciesKoddiWolt Ads
Koddi replaces Microsoft as Kohl's retail media platform
Kohl's has selected Koddi to power onsite ads for its retail media network, replacing Microsoft Ads.