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Mashable continues its push into video with the acquisition of movie-centric YouTube channel CineFix. The digital publisher purchased the channel, which has 1.6 million subscribers, from Lloyd Braun’s Whalerock Industries, […]
MashableCineFix
“Mashable continues its push into video with the acquisition of movie-centric YouTube channel CineFix. The digital publisher purchased the channel, which has 1.6 million subscribers, from Lloyd Braun’s Whalerock Industries, […]”來源
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Mashable Opens Its Arms To Programmatic
In 2016, Mashable got its programmatic house in order. When Chief Revenue Officer Ed Wise joined Mashable last spring, he immediately noticed that the tech publisher was missing out on a lot of programmatic revenue. Its viewability scores topped out below industry averages. Mashable sold inventory on the open exchanges blindly, hampering CPMs. And sales […]