Meredith to Buy U.S. Publisher Time in Koch-Backed Deal

Time Inc. to Acquire Automated Ad Buying Platform Adelphic Inc.

Magazine publisher Time Inc. said it has agreed to acquire Adelphic Inc., an automated advertising buying platform. The move is intended to offer marketers the ability to directly buy advertising […]

Time Inc.→Adelphic

收購程式化 · 收購全球TimeAdelphic10 年前

Time Inc. To Acquire Adelphic And Build A ‘People-Based DSP’

Is Time Inc. trying to take on Google and Facebook? The publisher announced Monday that it’s acquiring cross-device and mobile ad platform Adelphic to build what it’s calling a “people-based DSP.” Time Inc. has certainly been on a tech tear. The Adelphic deal, slated to close during Q1, comes just shy of a year after Time […]

收購全球AdelphicTime10 年前

Time Inc-owned Viant acquires mobile ad company Adelphic

Viant, the ad tech company acquired by Time Inc. last year, just announced an acquisition of its own. The company has reached an agreement to buy Adelphic, an ad startup focused on mobile and cross-device targeting. “Adelphic will bring superior media execution capabilities to Viant’s advertising cloud platform as one of the only DSPs built mobile-first,” […]

收購全球AdelphicViant (Adelphic)Time10 年前

Nielsen Catalina Solutions and Time Inc. Pioneer New Method for Cross-Platform Advertising Sales Measurement

Study with Crystal Light Beverage Brand shows that combining print, digital and TV in a cross-platform campaign has a positive impact on sales NEW YORK – Nielsen Catalina Solutions (NCS), the leader in helping CPG marketers optimize return on advertising spend with in-store purchase data, and Time Inc., one of the world’s leading media companies, […]

Time Inc.→Nielsen Catalina Solutions

更新成效衡量 · 衡量串接全球CatalinaTime11 年前

Time makes 20% of revenue from digital ad sales

Time Magazine made $73m in digital ad sales revenue during the first quarter of 2015, marking 20% of its total revenue.

市場數據全球Time11 年前