Podcast Platform Acast Acquires Pippa To Grow Its Long Tail

收購Podcast · 收購全球

Adspotfinder 新聞編輯室

本篇由本站新聞編輯室依下方來源撰寫,不是人工撰寫。

The podcast industry is in flux, with more content moving behind paywalls and under big streaming platforms. Podcast hosting and analytics platform Acast wants to keep podcasts accessible across all listening apps. To do that, it’s acquired Pippa, another podcast hosting and analytics platform that works with independent creators, the company said Thursday. Terms of […]

PippaAcast

“The podcast industry is in flux, with more content moving behind paywalls and under big streaming platforms. Podcast hosting and analytics platform Acast wants to keep podcasts accessible across all listening apps. To do that, it’s acquired Pippa, another podcast hosting and analytics platform that works with independent creators, the company said Thursday. Terms of […]”
來源

這則新聞在談什麼

媒體與平台

涉及產業

相關新聞

Acast acquires podcast network Backyard Ventures for $20 million

Acast paid $20 million for Backyard Ventures, a podcast network reaching more than 230 million listeners a month, giving advertisers more podcast ad inventory through Acast.

AcastBackyard Ventures

收購Podcast · 收購全球Favicon of AcastAcast

Acast Adds Real-Time Tools To AdCollab Platform

Acast has added real-time campaign planning tools to its self-serve podcast advertising platform, AdCollab. The newly introduced Availability Calendar allows advertisers to view the current inventory for host-read sponsorship campaigns and their prices.

推出全球Favicon of AcastAcast

Acast Partners with Warner Bros. Discovery for Distribution

Podcast company Acast has secured a strategic partnership with Warner Bros. Discovery to serve as the exclusive distributor and monetization platform for podcasts from several of Warner Bros. Discovery’s popular brands.

Warner Bros. DiscoveryAcast

更新Podcast · 發行合作全球Favicon of AcastAcast

Acast Adds Direct Host-Read Pipeline To Its Creator Network

Independent podcast platform Acast has unveiled a new product named AdCollab, designed to streamline the host-read sponsorship buying process for podcasters on the Acast Creator Network, advertisers, and sales teams.

AdvertisersAcastpodcast creators

推出Podcast · 購買權限全球Favicon of AcastAcast

Veritonic and Acast Partner to Highlight What Success Sounds Like Around the World for Podcast Ads Bought Programmatically

New global research from industry leaders shows commonalities and differences in programmatic ad creative in podcasts Veritonic, the industry’s comprehensive audio analytics and research platform, partnered with Acast, the world’s largest independent podcast company, to bring new data to market around the commonalities – and divergence – of audio creative on podcast ads served programmatically. […]

VeritonicAcast

收購Podcast · 數據合作全球Favicon of AcastAcast

Acast Opens The Door For Self-Serve Host Ad Reads

Independent podcast company Acast has launched host-read sponsorships on its self-serve podcast advertising platform. Advertisers can now use the self-serve platform to buy sponsorships from popular podcasts such as WTF with Marc Maron and The Higher Ground Network .

推出全球Favicon of AcastAcast