PubMatic and Havas Launch the First Agentic CTV Campaign in Spain for Telefónica, Achieving 18% Lower CPM Vs Target

BCN and PubMatic link publisher signals to programmatic deals

BCN's agent-to-agent system now feeds publisher signals directly into PubMatic's programmatic deals, connecting publisher data to live deal-making.

BCN→PubMatic→programmatic deals

更新程式化 · 競價基礎設施全球BCNPubMatic2 週前

PubMatic lets partners bring decisioning models into its auction

PubMatic widened Decision Fabric so partners can run their own decisioning models inside its auction, letting buyers score live bid-stream signals while impressions are still available.

Partners→PubMatic→auction

推出程式化 · 競價基礎設施全球PubMatic4 週前

PubMatic Launches Governance Architecture for Agentic Advertising on AgenticOS

Rise→PubMatic

推出程式化 · 競價基礎設施全球PubMatic2 個月前

PubMatic opens Zynga's mobile gaming inventory to buyers

PubMatic partnered with Zynga to make its North American mobile gaming ad inventory available to buyers through PubMatic's platform.

Zynga→PubMatic

更新App · 廣告版位串接全球ZyngaPubMatic3 個月前

PubMatic and Zynga Unlock Premium Mobile Gaming Inventory for Buyers

The partnership provides diversified demand, immersive eCommerce creative, and efficient media access across Zynga's portfolio of mobile titles in North America.

更新全球ZyngaPubMatic3 個月前

Dutch agency Abovomaxlead runs autonomous CTV buys via PubMatic integration

Dutch independent agency Abovomaxlead can now run autonomous connected TV ad campaigns in the Netherlands through a direct integration with PubMatic.

Abovomaxlead→PubMatic→CTV inventory

更新CTV · 購買權限荷蘭PubMaticAbovomaxlead3 個月前