ShowHeroes and Whale TV Bring Premium TV Homescreen Advertising to Programmatic Buyers
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ShowHeroes brings Whale TV's homescreen ads to programmatic buyers
ShowHeroes and Whale TV partnered to make Whale TV's premium connected-TV homescreen inventory available programmatically to buyers for the first time in key markets.
Whale TVShowHeroes
ShowHeroes acquires Traffective to expand publisher monetisation in Europe
Publishers working with ShowHeroes gain Traffective's programmatic monetisation technology as ShowHeroes builds a bigger independent platform in Europe.
ShowHeroes acquires Traffective to create major publisher monetisation platform
ShowHeroes, a leading independent provider of CTV and digital video solutions, today announced the acquisition of Traffective, a Munich-based programmatic monetisation platform specialising in full-page monetisation and display advertising. ShowHeroes and Traffective Together, the combined entity reaches close to 2,000 publisher partners, generates more than 25 billion ad impressions and represents cross-channel advertising volumes exceeding […]
ShowHeroes acquires Traffective to create major publisher monetisation platform
ShowHeroes, a leading independent provider of CTV and digital video solutions, today announced the acquisition of Traffective, a Munich-based programmatic monetisation platform specialising in full-page monetisation and display advertising. ShowHeroes and Traffective Together, the combined entity reaches close to 2,000 publisher partners, generates more than 25 billion ad impressions and represents cross-channel advertising volumes exceeding […]