Sling TV Dishes Up Programmatic Supply
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Dish’s streaming TV service, Sling TV, which reportedly topped 1 million subscribers last fall, is now focused on monetizing its audience cross-platform. Connecting the pipes for programmatic monetization across Sling TV, Dish and Dish Anywhere didn’t happen overnight, but Adam Lowy, GM of advanced TV, said years of work are paying off. Dish has been “quietly […]
“Dish’s streaming TV service, Sling TV, which reportedly topped 1 million subscribers last fall, is now focused on monetizing its audience cross-platform. Connecting the pipes for programmatic monetization across Sling TV, Dish and Dish Anywhere didn’t happen overnight, but Adam Lowy, GM of advanced TV, said years of work are paying off. Dish has been “quietly […]”來源
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DISH Media Partners with PubMatic to Accelerate Programmatic Demand for SLING TV
DISH Media leans in on a data-driven approach in its latest collaboration with PubMatic, giving advertisers more optimization and better control of ad spend PubMatic (Nasdaq: PUBM), an independent technology company delivering digital advertising’s supply chain of the future, today announced a partnership with DISH Media (NASDAQ: SATS) that allows SLING TV to tap into PubMatic’s supply path […]
DISH MediaPubMaticadvertisers
Sling TV Launches Free Ad-Supported Streaming TV Service ‘Sling Freestream’
Thursday, Sling TV announced the launch of its free ad-supported streaming TV service, Sling Freestream, which offers access to over 210 channels and more than 41,000 on-demand movies and TV […]
Sling TV Bolsters Live TV with Fox News, MSNBC, CNN’s HLN in Base Service; Launches Free Cloud DVR, Updated Pricing, Channel Lineups
FOX News Channel, MSNBC and CNN’s HLN Expand News Offerings in Sling Blue Base Service Sling TV expanded its live news offerings with the addition of FOX News, MSNBC and CNN’s HLN to Sling Blue base service and launched new “Cloud DVR Free” for all Sling TV subscribers. Sling also introduced updates to pricing and […]
DISH and Sling TV Join Comscore Campaign Ratings Beta, Introduce Addressable Ads to Measurement Platform
The Addition Marks the First MVPD to Join the Comscore Campaign Ratings Beta Program DISH Media announced it will join the Comscore Campaign Ratings beta alongside other leading media companies. DISH Media encompasses inventory of both DISH and Sling TV – including its live-streamed TV and VOD – and marks the first multichannel video programming distributor (MVPD) to […]
Sling TVComscore