Sovrn Partners With Multilocal to Expand Curated Deals Powered by Commerce Signals
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SovrnMultilocal
“Partnership brings together Sovrn’s cross-channel supply and commerce signals with Multilocal’s curation expertise and cureon®, its proprietary curation intelligence engine, to create more intelligent, scalable opportunities for buyers.”來源
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Sovrn’s Acquisition Of VigLink Shows A Potential Non-Ad Tech Future For SSPs
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SovrnVigLink
Sovrn acquires VigLink to expand its publisher monetization platform
Sovrn recently raised $25 million in new funding with the goal of expanding beyond the adtech business through acquisitions. Now it’s announcing the first of those deals: It’s acquiring affiliate marketing company VigLink. Sovrn first launched in 2014 — made up, as CEO Walter Knapp put it, from “bits and pieces of different companies.” (It […]