The Economist launches new audio and video tier targeting younger subscribers

The Economist is looking beyond traffic to measure the success of its brand marketing push

One year into The Economist’s brand marketing push, the company is prioritizing metrics such as brand lift and awareness over traffic.

更新全球The Economist2 年前

DNA acquires Digital News Agency from The Economist

Independent creative & content collective, DNA, today announced it has acquired the award-winning content and distribution platform, the Digital News Agency, from The Economist. DNA Since the acquisition, DNA has reinvested and reimagined the platform, making it one of the most intuitive, innovative and powerful products on the market, making it the ideal platform for […]

收購全球DNAThe Economist3 年前

The Guardian, The FT, The Economist and more team up with Acast to launch new consortium

The Guardian, FT, The Economist→Acast

推出Podcast · 銷售代理全球The Economist3 年前

The Economist Is Chasing Enterprise Budgets With Its Latest Business Unit, Impact

The Economist Group generated an operating profit of £41.8 million in 2021, up 27% from the year before.

推出全球The Economist5 年前

The Economist Group Lays Off 90 Staffers, Shuts Down Print Edition of 1843

The Economist Group will fire 90 non-editorial employees and shut down the print edition of its lifestyle magazine 1843. The magazine will become digital-only, executives said Friday. (Adweek) The areas […]

關閉全球The Economist6 年前

Teads Signs Exclusive Global Partnership with The Economist Group

● The deal gives the global media brand access to Teads’ innovative technology platform, including Teads Studio, ensuring elegant ad solutions and best in class user experiences. ● With 1.2bn global users, Teads inRead has now become the standard in outstream advertising. Teads, the global media platform, today announces an exclusive […]

The Economist Group→Teads

更新網頁 · 廣告版位串接全球The EconomistTeads8 年前