Vendors Like RTB House And Raptive Bought Into The Privacy Sandbox. Do They Feel Burned?

收購全球

Adspotfinder 新聞編輯室

本篇由本站新聞編輯室依下方來源撰寫,不是人工撰寫。

Google sent the online ad ecosystem reeling a week ago with the news that, upon reflection, third-party cookies will not be deprecated for the entire browser. But what about the ad tech vendor partners that committed serious energy and resources to test Chrome’s Privacy Sandbox proposals? Vendors like Criteo, RTB House, Raptive and MiQ placed […]

“Google sent the online ad ecosystem reeling a week ago with the news that, upon reflection, third-party cookies will not be deprecated for the entire browser. But what about the ad tech vendor partners that committed serious energy and resources to test Chrome’s Privacy Sandbox proposals? Vendors like Criteo, RTB House, Raptive and MiQ placed […]”
來源

這則新聞在談什麼

廣告交易平台

另外提到

涉及產業

相關新聞

Elcano, Raptive, and Index Exchange Launch Raptive Unison to Bring Exclusive Creator Audiences to CTV and Beyond

Elcano announced a strategic partnership with Raptive, the creator media company, and Index Exchange, one of the world’s largest independent supply-side platforms. The collaboration marks the launch of Raptive Unison, a curation product that gives advertisers access to Raptive’s verified, high-quality audiences across programmatic channels, including Connected TV (CTV). Partnering with Elcano and Index Exchange […]

Raptive Unison brings creator audiences to CTV via Index Exchange

Advertisers can now buy Raptive's verified creator audiences across CTV and other programmatic channels through Elcano's new Raptive Unison curation product on Index Exchange.

Index ExchangeElcanoRaptive

推出CTV · 廣告版位串接全球ElcanoFavicon of Raptive (AdThrive)Raptive (AdThrive)Favicon of Index ExchangeIndex Exchange

RTB House turns to generative AI to improve programmatic precision

更新全球Favicon of RTB HouseRTB House

RTB House launches ContentGPT to hone audience insights

In a significant development, RTB House, a leader in digital marketing, has announced the introduction of ContentGPT. This innovative technology component is set to revolutionise the way marketers understand and engage with online audiences. By leveraging the capabilities of Generative Pre-trained Transformers (GPT) and Large Language Models (LLMs), ContentGPT provides unparalleled insights into the specific interests […]

推出全球Favicon of RTB HouseRTB House

RTB House Introduces Generative AI Technology for More Precise Audience Insights

ContentGPT will better understand open internet user interest and intent to optimise results and deliver more accurate targeting for clients In a significant development, RTB House, a leader in digital marketing, has announced the introduction of ContentGPT. This innovative technology component is set to revolutionize the way marketers understand and engage with online audiences. By […]

推出全球Favicon of RTB HouseRTB House

RTB House launches PrimeAudience privacy sandbox-linked ad network

RTB House has announced the launch of PrimeAudience, one of the first companies dedicated to utilising Chrome’s Protected Audience API and Topics API to provide advertisers with advanced behavioural targeting capabilities. As the deadline for the deprecation of third-party cookies on Chrome approaches, PrimeAudience offers a unique solution to brands and a new revenue stream for […]

推出全球Favicon of RTB HouseRTB House