Yahoo Advertising To Launch Yahoo Backstage, Enabling a Direct Path to Premium Publisher Inventory
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A+E Networks, Dotdash Meredith, Newsweek, Raptive, The Arena Group, and VIZIO Among Publishers to Join Yahoo Backstage Yahoo Advertising announced it will launch Yahoo Backstage, a new offering that will provide Yahoo DSP advertisers with a direct path to curated, premium publisher inventory. In addition to Yahoo owned and operated properties, over 100 publishers have […]
PublishersYahoo BackstageYahoo DSP
“A+E Networks, Dotdash Meredith, Newsweek, Raptive, The Arena Group, and VIZIO Among Publishers to Join Yahoo Backstage Yahoo Advertising announced it will launch Yahoo Backstage, a new offering that will provide Yahoo DSP advertisers with a direct path to curated, premium publisher inventory. In addition to Yahoo owned and operated properties, over 100 publishers have […]”來源
Yahoo DSP Launches In-Flight Outcomes in Europe
Yahoo DSP has launched In-Flight Outcomes (IFO) in the UK and Europe, allowing advertisers to connect programmatic media to real-world business outcomes including purchase data in order to auto-optimise campaigns in real time. In-Flight Outcomes on Yahoo DSP tackles the challenge […]
Clinch Expands Yahoo DSP Partnership with Creative Trafficking API and Unique Audience-Driven Creative Decisioning
ClinchYahoo DSP
Yahoo DSP opens an Agent Network linking advertisers to third-party AI agents
Advertisers using Yahoo DSP can now connect to AI agents built by third-party technology partners directly within their DSP workflows.
AdvertisersYahoo DSPAI agents
Yahoo DSP is launching an ‘agent network’
Yahoo positioning itself as an alternative to the industry’s emerging black boxes as part of a 23-partner network.