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Primis 的14 則動態
開啟 PrimisPrimis Expands Partnership with HUMAN to Strengthen Trust Across Digital Advertising Ecosystem
HUMAN’s Ad Fraud Defense empowers platforms with pre-bid detection and mitigation controls to maintain marketplace integrity Primis, the leading discovery platform, announced that it’s expanding its partnership with HUMAN Security , a leading cybersecurity company committed to safeguarding every step of the customer’s online journey by defending against bots, fraud, and digital risk. This collaboration reinforces Primis’ commitment to raising […]
Primis & VideoElephant Partnership Revolutionises Contextual Video Discovery
Primis, a leading video discovery platform for global publishers, today (October 10th, 2024) announced a new and expanded partnership with VideoElephant, an industry leading content library featuring millions of premium rights cleared videos. The collaboration marks a significant milestone in shaping […]
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Primis and VideoElephant Partnership Revolutionizes Contextual Video Discovery
Collaboration Combines Vast Content Library, Advanced Targeting Technology, and Expert Curation to Transform Digital Video Landscape Primis, a leading video discovery platform for global publishers, today announced a new and expanded partnership with VideoElephant, an industry leading content library featuring millions of premium rights cleared videos. The collaboration marks a significant milestone in shaping the […]
Primis and IRIS.TV Partner to Bring Elevated Contextual Targeting to Video Discovery
Primis, the leading Video Discovery platform for global publishers and founders of Sellers.guide (part of Universal McCann and Interpublic Group), today announced their new partnership with IRIS.TV, the leading video data platform. The partnership expands video contextual targeting capabilities in OLV for better transparency and reach. Primis’ integration with IRIS.TV provides advertisers and publishers access […]
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Primis Unveils Latest Contextual Solution “Power Verticals”
Primis, the leading Video Discovery platform for global publishers and founders of Sellers.guide (a part of Universal McCann and Interpublic Group) unveiled its latest inventory packaging solution – Power Verticals. With this new product, Primis offers pre-roll video inventory from websites with mutual attributes delivering an experience that gives buyers confidence their purchase will be […]
Primis and GAMURS Group Sign Exclusive Partnership for Video Monetization
Primis, the leading Video Discovery platform for global publishers and founders of Sellers.guide (part of Universal McCann and Interpublic Group), have announced they signed a one-year exclusive deal with GAMURS Group, the leading Esports, Gaming, and Entertainment media network, for full exclusivity of their video monetization. GAMURS portfolio continues to expand, with a global reach […]
Primis Launches Industry-Leading AMP Video Player
New Solution for Publishers who Favor AMP Framework Offers New Monetization Opportunities Primis, the leading Video Discovery platform for global publishers and founders of Sellers.guide (a part of Universal McCann and Interpublic Group), announced the official launch of its new AMP (Accelerated Mobile Page) video player. The new unit follows the AMP framework for being […]
Primis Automates Ads.txt Maintenance with Launch of Wizard
New Addition to Existing Sellers.guide Tool Makes It Easier To Clean Up Ads.txt Files Primis, the leading Video Discovery platform for global publishers and founders of Sellers.guide, today announced the launch of the Sellers.guide Wizard, a new tool that helps publishers easily edit their ads.txt files with just a few clicks. Sellers.guide Wizard is the latest addition to […]
Primis Expands Partnership with HUMAN for a Fourth Year, Continuing the Fight Against Ad Fraud
Primis, the leading Video Discovery platform for global publishers and the founders of Sellers.guide, today announced they are expanding their partnership with HUMAN, the global leader in collective protection against sophisticated bot attacks and marketing fraud. This marks the fourth year the two companies have partnered in the battle against ad fraud. Marketing Technology News: MarTech Interview […]
Primis Launch Sellers.guide, a New Initiative Designed to Bring Greater Transparency to the Digital Media Industry
Primis, the leading Video Discovery platform for global publishers, today announced the launch of Sellers.guide (https://sellers.guide), an industry-wide initiative designed to bring a heightened level of transparency to the ad tech ecosystem. The state of transparency in ad tech has categorically […]
Primis Launches Contextual Advertising and Audience Extension
Video discovery platform Primis (a part of Universal McCann and Interpublic Group) is announcing two exciting new technologies that will provide enhanced targeting for advertisers and additional revenue streams for publishers, without compromising the privacy of internet users. Primis, Video […]
Primis, Video Discovery Launches Primis Next – The Next Evolution in Video Discovery
Video Discovery company Primis has launched Primis Next, an engagement-based discovery engine that empowers users by automatically skipping content they don’t interact with. As the pioneers of video discovery, Primis’ mission is to increase revenue for publishers by helping users discover […]
ID5 and Primis Announce Partnership
Primis, The Video Discovery Platform have joined some of the leading ad tech platforms in the world to support ID5, the independent shared identity infrastructure providing premium publishers and ad tech platforms with a universal ID solution to improve user recognition in programmatic advertising. Primis, a valued property of Universal McCann and IPG, is joining […]
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Primis Expands API Capabilities for Data-driven Decision Making
Primis is incorporating API capabilities into its already innovative Video Discovery Unit. These added features will enable publishers to get to know their users better, thereby creating a more efficient and monetizable processes. It will also improve user experience for visitors who engage with Primis partner sites, articles, and video content. How the Primis Video Player […]