Philo

Philo is a US streaming television service offering live and on-demand TV. Its Live TV Essential plan is priced at $25 per month with a 7-day free trial, providing 200+ live pay TV and free channels alongside a year of unlimited DVR and more than 75,000 on-demand titles; a Live TV + Streaming Apps Bundle+ plan adds access to HBO Max Basic with Ads, AMC+, discovery+ and All Reality for $33 per month, positioned as a saving of $22 per month against buying those apps separately. Philo lists its channel count at 70+, compared with a cited 50+ for Sling TV, and its DVR as a year of unlimited storage compared with 50 hours for Sling TV.

Philo Advertising reports more than 3.4 million monthly active users, more than 930 million average monthly impressions and more than 79 million monthly hours streamed. It reports that 98% of viewership happens on connected TV devices in the living room and that 80% of viewing is live linear, and states that half of its ad space is exclusive to Philo Ad Sales. Named ad products include Vibe's self-service campaign platform for small businesses. Its ads.txt file lists 61 ad system lines, made up of 49 direct entries and 34 reseller entries.