內文說明的是整個「Website & Display」類別;數字則專屬於此類型,來自已公開資料的賣家。
已公開價格的中位數、已記錄的前置時間,以及賣方的銷售方式。
正在確認存取權限…
The European Commission fines Google 2.95 billion euros for favouring its own display ad technology and orders it to end the self-preferencing and the conflicts of interest along the adtech supply chain. Google said it will appeal.
2017年4月21日
MarTech: Nearly 80 percent of US display ad spend will be programmatic in 2017 [eMarketer]
2017年3月14日
MarTech: Report: Facebook’s display ad domination to grow as US digital ad spend hits $83B in 2017