Sky

Sky is a UK media and telecoms company offering TV, broadband and mobile packages, including Sky Glass, Sky Sports and Sky Cinema, alongside Ultimate TV bundles combining Netflix, Disney+, HBO Max, Hayu and discovery+, and Full Fibre broadband. Sky Sports promotes a season featuring 1,500 live matches, and Sky Broadband offers up to £200 towards leaving fees for switchers, on the UK's most reliable broadband technology by its own description.

Advertising on the video channel runs through AdSmart from Sky, sponsorship and TV advertising, sold by Sky UK Limited alongside sales houses Sovrn, Inc., Seedtag Advertising SL, Dianomi Inc, and Adyoulike. Its ads.txt lists 106 ad system lines, 63 direct and 84 reseller.