Sky

Sky is an Italian provider of pay television, broadband and a smart TV product, offering series, football coverage including Serie C, Serie A and Bundesliga, and cinema through Sky TV, Sky Wifi and Sky Glass, with offers available to new and existing Sky iD customers.

Advertising runs through Sky Media, covering the Advertising Manager platform, audio advertising, digital placements across Sky Sport, Sky tg24 and the Fluid Content network, linear and on-demand TV advertising, out-of-home advertising at Rome's airports, and addressable TV through Sky AdSmart. Its ads.txt file lists 43 ad systems, with 25 sold directly and 31 through resellers, and sales houses named include Sky Italia S.r.l, Seedtag Advertising SL and Digital Exchange S.r.l.