The Drum

The Drum covers marketing, advertising, digital and media industry news, trends and jobs, publishing daily stories such as brand-strategy analysis, creative reviews, an Ad of the Day feature and industry rankings including its Indie 100 list of independent agencies. Columnists cover topics from commerce media to AI's effect on marketing.

Advertising on the site includes sponsored articles, priced either at a flat rate or negotiated individually in US dollars. One example, produced by the Drum Studios team in partnership with an advertiser, ran as a bylined feature on GDPR and privacy governance, carrying a sponsored-by credit noting the content was created for and in partnership with an advertiser.