WebMotors

WebMotors is an online marketplace in Brazil for buying and selling cars, covering both new and used vehicles from dealers and private sellers. Buyers browse listings by make, model and price, while dealers use the platform to showcase vehicles to car shoppers.

Advertising formats include branded content under its Conteudo 360 program, a lead product for new car sales called Lead 0km, marketplace showroom placements and standard display media, with sales run through operators including Publift, Seedtag Advertising, NoBid, 9dotsmedia and M.D. Primis Technologies. Listings include detailed vehicle specifications, photos and pricing, letting buyers compare options before contacting a dealer, while dealers use the marketplace to reach car shoppers already searching for a specific make or model.