X5 Media

X5 Media offers advertising and analytics opportunities across X5 Group, a Russian grocery retailer operating the Pyaterochka, Perekrestok and Chizhik chains, split into advertising and content divisions. Advertisers can reach audiences through X5's retail channels or through content on the Food.ru media platform and the X5 Blogger influencer platform, which lists more than 179 thousand registered bloggers.

Digital advertising in offline stores covers 90% of the country's cities across self-checkout screens, product cards, banners and click-out formats, while e-commerce advertising on the Pyaterochka and Perekrestok apps and sites reaches more than 30 million buyers monthly, alongside a reported 23 million monthly reach for the Food.ru platform.