Zillow

Zillow is a real estate website used to search home listings, look up property values, and browse for-sale and rental properties across the United States, reaching an audience focused on property.

Listings include photos, price history, and estimated home values, and users can filter search results by criteria such as price, location, and property type.

Advertising and lead placements include Premier Agent and Agent Finder placements that connect real estate agents with buyers, Reach placements aimed at lenders, Zillow Flex, and standard Brand Display alongside Sponsored and Enhanced Listings for individual properties. Its ads.txt file lists 8 authorized ad systems, all sold directly.